PRESS RELEASE BY THE OFFICE OF THE DEPUTY PRIME MINISTER AND MINISTRY FOR FOREIGN AFFAIRS AND TOURISM Deputy Prime Minister Ian Borg addresses ACE Survey findings conference

The ACE’s Research & Economic Outlook – A Restaurants’ Patrons’ Survey 2025, was unveiled during an event held on Wednesday. The survey provides invaluable insight into customer behaviour and expectations, and sheds light on both the strengths and challenges of Malta’s catering and hospitality sectors.

Conducted among 500 respondents, 400 local patrons and 100 tourists, the nationwide survey revealed a variety of emerging trends shaping consumer habits which will help the industry’s drive forward. Dr Borg said that the findings clearly show that excellence and quality are crucial factors for those choosing to experience Malta’s gastronomical offering.

“Today’s findings are far more than a compilation of data; they provide us with an insightful lens through which we can better understand the realities, challenges, and opportunities of Malta’s ever-evolving catering sector” said Deputy Prime Minister Borg.

Dr Borg described catering establishments as central to Malta’s cultural and tourism identity. “Our restaurants represent far more than just places to eat, they are spaces of celebration, of culture, and of human connection. Our catering establishments are living embodiments of Mediterranean culture, where tradition and modernity meet on every plate.”

He also emphasised the importance of recognising the people behind the experience such as restaurant owners, chefs, servers, and hospitality staff, describing them as “storytellers, entrepreneurs, and custodians of our cultural and culinary legacy”

Their dedication, he noted, must be supported by the right structures, such as the Skills Pass initiative, which continues to play a vital role in raising service standards. This work, he added, is being carried out in close consultation with stakeholders, ensuring it remains grounded in real industry needs.

“The data we explore today is not just a snapshot of the present, it is a compass for the future. It is a foundation upon which we can build a sector that prioritises quality, champions sustainability, and embraces innovation,” said Dr Borg.

He concluded by congratulating ACE on its continued commitment to research and sectoral development and encouraged all stakeholders in Malta’s hospitality and catering industry to engage with the findings in pursuit of excellence and higher quality offering.