Launching of Frosch Touristik (FTI) Brochure

The Minister for Tourism, Michael Refalo, attended the launch of Frosch Touristik's (FTI) brochure for year 2000 and dwelt on the company's development since its early days when Malta was its one and only destination.

Since then Frosch has grown to become Germany's third or fourth largest tour-operating company which, although now partly owned by Airtours, the UK's most successful tour-operating company in 1999, has retained its German clientele and gone from strength to strength.

"This year we should be hosting around 215,000 visitors from Germany," said Dr. Refalo, most of whom know their origin through FTI. While other companies have grown, FTI has managed to grown faster.

"The secret of Frosch Touristik's success is that the company has been innovative and imaginative in its presentation to the German public of a brochure which portrays the traditional sun and sea image, as well as the various niche markets which together make Malta unique in the German market".

Minister Refalo said that MTA had often held up FTI's brochure and varied offer as an example to other mass market tour-operators and that he was pleased to note that other smaller operators in other source markets had seen and understood that FTI's presentation made good commercial sense.

"This year the increases from the German market will make up for half the volume loss from the UK market. While we will be doing our best to stem the UK decline, I am pleased to see that airline capacity floated in the German market indicates that 2000 will be another record year from that market".