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MEGA TRAVEL AGENT AIRLIFT TO MALTA

PR1415
Date Icon 03/08/1998

More than a thousand shop managers and staff from top UK travel retail chain Going Places will be airlifted to Malta for a sales convention to be held between the 22 and 25 November of this year.  The choice of Malta as the venue is considered to be prestigious as it came in the face of stiff competition from other Mediterranean destinations which were pitching to host the event. The efforts to bring the convention to the Island were piloted by the Ministry of Tourism and coordinated by the NTOM.


According to Minister of Tourism Mr. Karmenu Vella, the fact that this convention will be held in Malta reaffirms Government’s commitment to put the Maltese islands firmly on the map of the international conventions industry.  At the same time, the airlift will enable the islands’ tourism industry to show off its rich and varied tourism offer to members of the British travel trade.


The Going Places personnel will be staying in four or five star hotels in Sliema, St. Julians and Bugibba. The indoor part of the programme will be centred on the Mediterranean Conference Centre.  The delegates will be flown in by Air Malta and other airlines.


Going Places operates an extensive chain of travel agencies all over the UK.  The shop managers and counter staff which will be in Malta for the convention are considered to be a vital link in the sales chain as it is these who can normally influence the sale of a destination through their advice to clients.  Going Places is a subsidiary of Air Tours plc, the second largest British tour operator, which sends between 90,000 and 100,000 UK tourists to Malta every year.

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