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MHRA SURVEY SHOWS IMPROVED OCCUPANCY - WATERFRONT HOTEL POSTS EXCELLENT FIRST YEAR RESULTS
pr1062
12/07/2001
12/07/2001
| To celebrate the first year of their hotel’s operations, the | Waterfront hotel management invited Minister for Tourism Dr. Michael Refalo, to pay an official visit to the establishment. |
| The Minister, Mrs. Refalo and Ministry officials were | welcomed by members of the Waterfront board. In a short speech Mr. Sonny Portelli said that his board was delighted with results achieved during the first year of operations, and stressed that the Waterfront had regularly posted occupancies above the national average for the Four Star category. |
| Mr. Portelli said that he was particularly pleased | with the performance of German operator TUI, renowned for the meticulous manner in which the company deals with customer needs and relations, adding that TUI representatives confirmed that their clients spend a very pleasant stay at the Waterfront. |
| Moreover, Mr. Portelli had words of praise for Air | Malta subsidiary, Holiday Malta, whose production in the UK market has registered a sharp increase, and for the efficiency of all members of the Waterfront staff. "The Waterfront has done well because we have worked as a team." said Mr. Portelli, who praised the staff’s industry and commitment which contributed much to the successful completion of the Waterfront’s first year of operations. |
| In reply, Minister Refalo congratulated the | Waterfront board, management and staff for turning out such an excellent performance and wished them many more prosperous years. Turning to the overall national performance of the industry Minister Refalo said that 2001 was progressing as forecast. "A tough holding operation where improved performance in some markets would lessen the impact of inevitable losses from others." |
| "In volume terms Frosch FTI’s halving of their | programme has impacted negatively on volume from the German market, while following the lifting of the UN’s air travel sanctions on Libya, visitors from that country enjoyed wider travel options other than first crossing over by ship to Malta. The lifting of sanctions, although welcome, had also impacted negatively on traffic from the Eastern Mediterranean and the Gulf." |
| "Against that, one welcomes the increase in the | number and quality of UK visitors for which MTA has worked extremely well and hard, from France where MTA’s office was having its best ever year, and Italy following the massive TV exposure. In so far as hotel occupancy goes I can do no better than quote from last Monday’s MHRA survey. The survey shows increased occupancy in most categories." |
| "The downturn in the German market has mostly | impacted on the Four Star category. I must add however that while the sample from Five and Four Star hotels, as that for various other categories, is more than accurate, that relating to Three Star hotels could be deceptive either way as too few hotels in this category have submitted returns and forecasts to MHRA". |
| The Minister commented that actuals for May proved | that hotels had done better, despite slightly less volume, while confirmed bookings for June, July and August already showed a good increase in hotel occupancy levels over 2000 returns. Judging by TFL schools’ adverts for more and more host families, the language learning segment was also doing well. Furthermore, the most recent National Office of Statistics’ report shows a healthy increase in guest nights, more job opportunities in the industry, a longer length of stay and improved earnings. |
| "We were very much aware that over and above the | trimming of programmes due to the industry’s globalisation, we had to contend with other problems particular to Malta. The result, as of now, is that although we have the potential to do better we are on course for another satisfactory year." |
MHRA Occupancy Survey (May to August 2001):
Participation of member establishments (calculated on room capacity)
- 5-star 7 establishments representing 1415 rooms 77%
- 4-star 19 establishments representing 3189 rooms 53%
- 3-star 8 establishments representing 443 rooms 22%
- Villages 2 establishments representing 385 rooms 100%
- Complex 3 establishments representing 617 rooms 44%
- Apthtls 3 establishments representing 564 rooms 65%
- Total 42 establishments representing 6743 rooms 53%
Room Occupancy Levels (percentage in brackets denote last year’s actual performance)
N.B. May 2001 is the actual whilst Jun/Jul/Aug 2001 are forecasts
May | June | July | August | |
5-star | 84% (77%) | 84% (80%) | 84% (75%) | 88% (83%) |
4-star | 82% (81%) | 80% (81%) | 85% (87%) | 89% (91%) |
3-star | 83% (81%) | 82% (78%) | 85% (84%) | 89% (93%) |
Villages | 73% (71%) | 82% (76%) | 88% (62%) | 87% (81%) |
Complexes | 78% (73%) | 78% (80%) | 92% (93%) | 93% (95%) |
Apthtls | 75% (84%) | 72% (78%) | 83% (89%) | 83% (95%) |
Total | 81% (79%) | 80% (79%) | 86% (84%) | 89% (90%) |
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