Launch of "Island Life - The Visitor's Guide"

Minister for Tourism Michael Refalo today presided over the launch of Media-Pro's new magazine, Island Life – The Visitor's Guide.

The Minister said that the publication was yet another expression of the way in which tourism was a catalyst for employment and the opening of different niches of business opportunities. "Island Life" was also an exercise in information sharing and gave the visitor an insight into various facets and facts about Malta and Gozo.

The Minister said that the magazine's launch coincided ideally with the launch of the Malta Tourism Authority's awareness campaign.

"While the host community must be made more aware of the importance of tourism to Malta, our visitors should also be alerted to local traditions, customs and behaviour. Island Life makes a valid contribution in this respect".

Minister Refalo emphasised the importance that information and editorial content is published in languages other than English. "English is the lingua franca of modern day tourism, but when one tries to reach senior citizen groups who have not had the opportunity to learn that language, it is of the essence that one addresses them in their own language".