Tourism Minister Dr. Michael Refalo on Malta marketing campaign in London

The Minister for Tourism, Dr. Michael Refalo, left for London yesterday Sunday, 14^th November 1999, to lead Malta's delegation to the World Travel Market. The Minister's presence at the UK's premier tourism event is designed to underline the importance which local tourism operators give to Malta's major market, which in recent years has shown signs of decline.

The Ministry and the Malta Tourism Authority are making a sustained publicity campaign in the UK, in an effort to inject some life into a market where Malta spends well over three million liri in tour-operator support and other promotional initiatives.

Dr. Refalo will be meeting all the UK's main tour operators. The Minister will also be seeing Malta specialists, most of whom plan to increase their Malta programmes.