Japanese Media calls on Tourism Minister

Japanese Media calls on Tourism Minister

Members of the Japanese media, led by NTOM’s representative in Tokyo, Mr Michio Endo, met Dr. Michael Refalo, Minister for Tourism, when the positive outcome of NTOM’s promotional efforts in the Japanese market were discussed.

The group, currently on a Malta visit, included editors and journalists from Wing Travel & Media, Kekkon Pia, Tokyo Newspaper, as well as a well-known cartoonist on tourism destinations, and the author of the first Malta guide book, who is now preparing for publication a book intended for Japanese visitors using the Maltese route bus service. The visit is part of NTOM’s marketing plans for the Japanese market.

Tourist arrivals are very encouraging, with 2,843 Japanese for the period January - July 1998, compared to the 1,909 for the same period in 1997. Five thousand tourists are expected by the end of the year.